RFP Manager GTM
I led the go-to-market strategy for Transfix’s RFP Manager, a tool designed to introduce shippers to our suite of logistics solutions. My work included customer research, messaging development, and multi-channel content creation to drive adoption. This campaign successfully positioned RFP Manager as a gateway to deeper engagement with Transfix’s offerings.
Samples of GTM Deliverables:
RFP Manager Teaser Video
The Road to Simpler RFPs eBook
RFP Manager Solution Sheet
As a strategic and data-driven marketer, I’ve led diverse initiatives that blend research, creativity, and execution to drive business impact. From developing customer education campaigns and sales enablement materials to crafting compelling product messaging – in English & Spanish – my work consistently aligns marketing with business goals. Whether optimizing GTM strategies, creating high-converting content, or translating customer insights into actionable campaigns, I thrive at the intersection of strategy and execution—ensuring marketing efforts don’t just generate buzz but drive measurable results.
Samples of Projects:
Supplier Diversity Case Study
2023 ESG Report
Customer Success Case Study
Branded Email in Spanish
Sahand Barazesh 